Today in the Omaha World-Herald the announcement was made that the 125-year old Lutheran Dana College has been sold to a group of investors.  When questioned about the financial troubles that led to this, the answer was simple.  The college couldn't keep doing things the old way.

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Higher education, like so many other business sectors, seems to be getting myopic about lead generation.  The contrarian in me wants to stand on a stump and yell out, "It's not about lead generation.... it is about enrollment conversion and persistence."

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Institutional positioning as the more attractive alternative to the for-profit colleges has become a challenge for many public and small non-profit colleges.  For-profit colleges now represent about 7% of the nation's roughly 19 million students who enroll at degree granting institutions each fall. 

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The glacial pace of higher education may be its undoing.  Two days ago I had a discussion with another higher education service provider who was pulling up stakes in the higher education market.  His reason: "I can't continue with the glacier pace of higher education decision-making."

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