The fear for many presidents of enrollment-driven colleges can be stated in three simple words: "Will they return?"

Earlier last month during a conversation with a college president, I discussed the topic of Fall 2009 enrollments. He indicated to me that for this 2008-2009 academic year they would be fine. But Fall enrollment numbers are in question. What will the summer kitchen table discussions between parents and traditional college students yield in the current economic situation?

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I’ve had some great conversations with presidents of late at schools from many differing sectors.  There is one theme that rises to the top every time.  “What will our new enrollments be for Fall of 2009 and will our current traditional students be able to afford to return?”  Higher Education is on an emergency cash-watch in every sector.

The nation’s economic crisis is bringing colleges higher borrowing costs, smaller endowments, tighter budgets, and fears over the availability of loans and aid for their students.

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Is your college ready for 2009?

The new economic realities faced by institutions of higher education indicate a need for a more sophisticated approach to revenue management and institutional forecasting. Education Strategy can be your partner to navigate today’s economic uncertainty and assist in developing a balanced financial and enrollment portfolio.

1. Target your limited resources to the largest population set
* Adult learners represent 51% of learners in higher education as of 2010

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Is your college or university recession proof?  The answer to that question is much like that of an investment manager’s balanced portfolio question.  One of the best ways to ride out the changing waves of enrollment projections due to economic hardship is to be sure to target the online adult population.  Let me share with you some recent research.

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