Jan21Written by:Ananda Jones
1/21/2010 6:50 PM 
Is
your college or university recession proof? Are you maintaining a
balanced enrollment performance portfolio? The answer to that question
is much like that of an investment manager's balanced portfolio
question.
As
the economy continues to struggle and unemployment carries double digit
figures, a record number of adults are returning to school. Having
a significant recession strategy that includes a focus on adults is key
to a balanced enrollment portfolio and possibly to your institutional
success.
As with any strategy, there are several key drivers. Consider the following. Adults:
Represent 51% of higher education enrollments as of 2011
Return to college at record rates during any recession
Are attracted to online programs as a way to save both time and money due to fuel costs and commuting time
Choose
accelerated programs since they provide speed to degree completion and
quicker opportunity to enjoy the resulting increased earning power of
education-generated salary increases and promotions
Key to deployment of targeted adult enrollments is agility and market response time.
For most institutions, the ability to respond quickly to a market trend
is very slow. Developing both accelerated and online course
conversions as well as having the marketing expertise to successfully
get a foothold in the marketplace is a rare occurrence. Quite frankly,
a lot of frustration results when a great strategy takes too long to
implement and the yield is poor.
Higher education is now
realizing that partnerships with external organizations that have the
skills and expertise that is absent can be a great alternative.
For many of these institutions, it is mission critical to do so. The
ability for higher education to provide a future and a hope to millions
of adults desiring to improve their lives is significant for so many
reasons and your institution can be a part of that success.
Education
Strategy partners with colleges and universities across the country
providing both market-ready curriculum (accelerated/online) and the
expertise in consulting (from Financial Aid to Recruitment to Faculty
Training) that leads to a rapid and successful deployment of education
to these adult learners.
A
partnership with Education Strategy is a very unique relationship. It
is characterized by the word "partnership" not "client". Our success
is tied to making your new programs work in today's market. I invite
you to learn more about Education Strategy and consider joining nearly
100 other institutions on a significant growth trajectory.
Ananda Jones
Manager, New Partnerships
703-815-1924, ext. 4Copyright ©2010 Ananda Jones
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