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Mar18

Written by:Nathan Greeno
3/18/2010 6:12 AM 

Today in the Omaha World-Herald the announcement was made that the 125-year old Lutheran Dana College has been sold to a group of investors.  When questioned about the financial troubles that led to this, the answer was simple.  The college couldn't keep doing things the old way.

I once heard that the first sign of insanity is to keep doing the same thing expecting different results.  Unfortunately higher education is no exception.

Balancing historical mission with modern relevance is essential.  That means change.  Not change in principle or values, but change in methodology, practice and presentation.  What will make higher education relevant in five years?  It begins with a listening ear.  Listen to your prospects and what they are telling you.  It may not come in words, but it will come in votes of the feet. 

There is no real substitute for a caring and responsive hand that helps a learner achieve his/her goals of degree attainment.  That expresses a value we should all have.  But how do we present that value to the market space?  How do we express that value in service?  How do we change our teaching methodologies curricular choices and modes of delivery to fit the current and relevant needs of today's learner?  The answers to those questions will determine relevancy. 

If your institution is not on its way to significant changes in relevancy for five years from now... it may suddenly find itself like Dana College. 

If a change initiative begins now with a great listening ear, strong leadership and the willingness to break down old processes and methods and replacing with new - in a way that doesn't compromise mission.... you will be relevant in five years.

Nathan

Copyright ©2010 Nathan Greeno

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