Dec9Written by:Nathan Greeno
12/9/2008 7:12 AM 
Is your college ready for 2009?
The new economic realities faced by institutions of higher education indicate a need for a more sophisticated approach to revenue management and institutional forecasting. Education Strategy can be your partner to navigate today’s economic uncertainty and assist in developing a balanced financial and enrollment portfolio.
1. Target your limited resources to the largest population set
* Adult learners represent 51% of learners in higher education as of 2010
2. Become a part of the data-driven growth curve - make decisions of investment on facts
* The Sloan Report indicates the fastest growing sector in higher education is the combination of adult and online education…six times faster
3. Capitalize on hard economic times
* Data reports indicate that adults return to college in mass during economic tough times
4. Reach beyond Title-IV dependency
* Adults are often qualified for tuition reimbursement where traditional students are not
5. Calculate incidental costs for learners
* Adults calculate the cost of both time and money arriving on campus. Online education as a delivery mode is a calculated advantage
6. Develop an ROI strategy
* Unlike traditional learners, adults do not require the overhead of large facilities such as cafeterias and residence halls…thus making a greater return on investment of capital
7. Broaden your institutional scope
* During struggling economies, many adults carry more than one job. The flexibility of online classes affords opportunity of increased access
8. Increase persistence toward degree attainment
* Speed of degree attainment is critical to home finances: Adults look for focused, lock-step programs with an accelerated delivery mode to increase the rate and feasibility of degree attainment
9. Rebuild endowment
* Upon graduation, adult learners are at the top of their income potential and make immediate candidates for cultivation of long-term relationship initiatives by the college
10. Don’t spend your limited resources reinventing the wheel
* Education Strategy offers not only market ready online curriculum designed for adults, but also the marketing and systems engineering expertise to launch your institutional efforts and new enrollments in 90 days.
Have a meaningful holiday season
~ Nathan Greeno
Copyright ©2009 Education Strategy
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