Nov19Written by:Nathan Greeno
11/19/2009 7:11 AM 
As we bring 2009 to a close, Education Strategy recognizes that the
hallmark of Andragogy (Adult Learning) is reflection. That doesn't
just go for students in our partner programs...it goes for us as well.
So I thought it would be appropriate to do a compilation of the top ten
principles learned or remembered in 2010 that have a direct impact on
Targeted Enrollment Growth.
(In no specific order)
- No
matter how successful your front door of recruiting may be, the
conversion of a prospect is a team effort and that takes excellent
services from Financial Aid, Registrar and Student Accounts
- Targeted messaging excellence always takes precedence over a cafeteria of options
- Front end well trained talent supported by clean processes is always key to moving a prospect to an applicant
- The internal machine of higher education can be extremely political - pick your battles appropriately
- Systemic challenges always come down to people and processes - leave neither unattended
- Adults
returning to higher education are looking for a partnership experience
with pragmatic answers to their everyday lives and work - always treat
them with respect
- Successful adult programs always have an internal sponsor at the executive level
- Adult
programs not only have the capacity, but the need to be run on an agile
performance-based system as a profit center within a non-profit
organization. Lack of scalable funding will starve the program. The
presence of performance-based funding will exceed expectations
- Targeted
Enrollment Growth is not just a recruitment experience - it is also a
retention experience. The greater the level that faculty see their
role as significant partners in retention, the greater the programmatic
retention success will be
- Splash traditional marketing may
attract on initial launch of a new program, however, viral
systems-based marketing is the key to long term sustainability and an
increased growth trajectory
NathanCopyright ©2009 Nathan Greeno
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