Over time, what type of new institutional revenue amounts can my institution achieve? What
is my Value Proposition?
Given our market experience, Education Strategy is able to
develop very accurate Performa financial models on how your institution can
benefit with its specific variables. In most instances we see revenue over
expenses, after a five-year period, of greater than one million dollars and
often as high as three to five million.
We don’t have budget line dollars to invest right now—should I keep reading?
While
program costs and consulting can seem prohibitive, it is payable from new tuition
revenue generated by the program. All of our consulting expenses and curriculum
delivery are developed at our cost. The financial risk to your institution
is minimal. There are minimal printing/advertising costs, and a director must
be in place to start the program. However, because we allow payments to us to
be deferred until tuition revenue begins the program can be initiated without
significant impact on existing budgets. Our programs are “revenue positive." We
provide you with
the resources to tap into a new source of revenue for your school, and since
we defer payments on the new program until you are operational, you are cash-flowing the project from the outset—with
revenue to spare.
When is the best time to begin and how long does it take to become operational?
New
program starts are most successful when they begin from mid-August through mid-October of each year. They can also be successful when started in early February through the of April. In order to get your program fully operational, plan on a start-up
phase of three months. However, when called upon, we can help you start your
program in 60 days or less. Basically, if you want new program revenue for
the fall, you need to engage us in a contract by the previous spring. If you
want program revenue for the winter, we need to be engaged in the fall.
Will we need an institutional self-study to begin this
type of programming?
In most cases, we are able to align the new curriculum
to already existing courses at your institution. This translates into a new
method of delivery to a new target population, not a substantive change. We
have been successful with each accrediting agency in collaborating without
a self-study requirement when they are approached correctly.
We expect some significant faculty push-back on an
initiative like this one. Can Education Strategy assist?
We are often
called upon to make an on-campus faculty presentation, outlining the innovative
methodologies for delivery to this target population. This presentation has
been so successful that it not only converts questions into answers, but also
makes key supporters out of existing faculty. It is the same presentation
that we have made upon request at accrediting agencies’ national conferences.
What’s
in this curriculum and approach that cannot be done by my own faculty? Basically,
why should we engage you?
The concept of a “revenue-positive” program
is central to working with an external organization such as Education Strategy.
The curriculum is complete and ready to go in a “Training Manual” format
with clear objectives, outcomes, and actions listed step by step for each
week. Your institution can be up and running in less than three months time.
This translates into revenue immediately. The same type of program when designed
by internal faculty often takes up to two years or more to complete, during
which time no revenue is generated and the market can be captured by another
school in your area. Doing the math here is important.
A) Capture the market and have immediate revenue
or
B) Wait on your faculty to create an untested beta version and perhaps lose the market in the meantime.
Why should my institution offer blended-online degree
programs for working adults?
The adult learner market is one that is
competitive, but often not efficient. Colleges and universities that do not
offer blended-online adult education programs are missing out on a key source
of revenue and goodwill with the community. Such programs foster relationships
with corporate sponsors, community colleges, and the adult community as a whole—while
extending the mission of the institution.
Who enrolls in blended-online adult education?
Adults
seeking enrollment in this type of programming are self-motivated individuals
who are looking to advance within their professions. The average age of an
adult learner within an Education Strategy program is 37. A study by the National
Association of College Admissions Counselors asserts that participation in
adult education is steadily increasing. By 2010, it is expected that 51% of
total post-secondary enrollments in higher education institutions will be comprised
of returning adults. Also, according to the State of Working America 2000-2001
report, survey findings indicate that 73% of the workforce does not have a
four-year college degree (Economic Policy Institute). As the job market becomes
increasingly competitive, more and more working adults will be seeking to complete
or obtain a four-year degree in order to increase their competitive edge
in a tough marketplace. Adult learners tend to be more committed to success
and completion within education programs than their younger counterparts.
What programs are available to me through Education Strategy?
We focus on three
programs tailored for the working adult
learner. We offer a Bachelors degree-completion programs in Organizational
Management and Health Care Management - and a complete Masters in Business
Administration (MBA). All programs are available in
a modular, cohort-based classroom – online – blended
approach.
What additional services does Education Strategy provide my institution?
We
provide more than just the curriculum content that your institution needs for
an adult education program. We specialize in higher education strategy and
provide a wide variety of consulting and marketing services all
included in the contract price. This creative educational
program represents only one tool of many, however, it
has been extremely successful in all six regional
accreditation areas with fully accredited schools.
| TOOL | OUTCOME |
|---|
| Ongoing curriculum support | Reduce faculty load |
| Preliminary market analysis | Know where to begin |
| Training services
for your new adult and distance education department
(including assistance in staff hiring, director training, faculty workshops | Source the best people to ensure a solid, quick startup, enrollment and revenue, achieve your learning outcomes with academic integrity |
| Marketing support | First cohort of learners in place |
| Advising and market-ready curriculum | 75-100 new FTE’s in one year |
What is my institution's financial obligation to Education Strategy if the
program, for whatever
reason, is not successful?
If the program is terminated, you have limited financial
obligation to Education Strategy. You would be
responsible for only payments
while the program was/is in operation, and nothing
more beyond a simple non-compete clause. There is no
obligation to pay us back for days of service. We are
that sure we can be successful together!
What is involved in the curriculum support offered by Education Strategy?
We
not only provide you with the best curriculum and course materials available,
but we also make sure that it is the most updated material—even after you purchase
a
curriculum line from us. This service continues for a full two years following
the contract date without an additional charge! We provide updates to the courses
when required textbooks go into new editions or go out of print, and then provide
those updates to you at no
additional cost. If you decide past the two year point to update
your curriculum on your own, there is no charge - the curriculum is yours. However, should you want to
continue with this valuable updating service, we often set up an
agreement on an annual contract basis.
Should you have questions about your curriculum or the
updates, we provide you with answers, as immediately as
possible! We are a full-service organization, dedicated to
the satisfaction of our partner institutions.
What about my Accreditation Agency?
Nathan Greeno, Education Strategy’s President,
has successfully worked with all six regional accreditation agencies to advance the acceptance of these unique programs as well as the
Federal Department of Education and Title IV compliance. Education Strategy will continue this success story by aiding you in gaining the full backing of your accreditation
agency.
We are concerned about our online capacity. Can you help?
If you currently
have an online campus, we can show your team how to place each course online
using the turn-key online materials. If you don’t have an online campus, or
don’t believe you have the resources to support a full program online, we can
show you open source technology that will save your institution hundreds of
thousands of dollars over time in IT provider fees, as well as pointing you
to proven outsourced technology support.